January 2010
27 posts
The first steps in word of mouth marketing:... →
For the baby boomer entrepreneur looking to get established in a new business, there is the challenge of "Getting Your Name Out There". More often than not, this process results in a lot of unfocused, mis-directed, costly, and time consuming activities. This excellent article shows YOU how to avoid going down that wrong path.
Shallie Bey
Smarter Small Business Blog
More unemployed are starting businesses - Jan... →
Starting a business is fast becoming the choice for battling back against the economic downturn. This is especially true among baby boomers. Interestingly, the drive toward entrepreneurship is dropping among teens.
Shallie Bey
Smarter Small Business Blog
Changing Patterns Of Baby Boomers As Customers May... →
Many things are changing rapidly as baby boomers assess their plans for the future. Following old plans of retirement lifestyles of an earleir generation doesn't seem probable for most baby boomers. The shifting patterns may well open many entrepreneurial opportunities. It is quite feasible that baby boomers may become entrepreneurs by solving the evolving needs of other baby boomers. This...
Why Did Seth Godin Write His New Book Linchpin? →
Today is the release day for Seth Godin's new book, Linchpin. We could guess what he wanted to accomplish. But he has made it easy for us by sharing his thoughts in today's blog.
Seth wants to make a difference. He wants to have the leverage to make a difference in your life and mine. He wants to make a difference in the lives of the people around you and me.
I know he has made a...
What I Would Tweet As The Most Valuable Advice for... →
If I was asked to share my best advice to aspiring entrepreneurs, I know exactly what I would say. It would be the same tweet to very young entrepreneurs or the aspiring baby boomer entrepreneur:
"Read Michael Gerber's The E-Myth Revisited. Work smarter, not harder. Work on your business, not just in it."
Shallie Bey
Smarter Small Business Blog
Become A Linchpin If You Want To Be A Success As A... →
Seth Godin has written a new book describing how the "factory mentality" is robbing entrepreneurs by keeping them from relating to their customers in a human way. In fact, it shows how much of what we call interactions between humans is actually commoditized blandness.
The key to success is making a difference. This book will help you figure out how you can make your difference. Yep, you...
Baby Boomer Entrepreneurs - What Can We Learn From... →
One thing we baby boomers long for is a long and healthy life. But do we ask ourselves "why we want to get up in the morning"? For entrepreneurs, that is a very important question. We must know our purpose.
This TED Talk reports on people around the world who live to be 100+. Most of those discussed not only are alive but living in the sense of having vigorous active lives. Can we learn...
Is The Rush To Get Paid Today the Obstacle To Baby... →
Unfortunately, only this clip of the article is currently available on-line. By the time you see this, the entire article may be available. But the little paragraph sparks a powerful question?
Is instant gratification the desire for baby boomer entrepreneurs? Do we focus upon getting paid today at the expense of building a sound business? Do we want it to be easy more than we want it to be...
Survey Says: Social Media Marketing on the Rise... →
Without doubt, social media is on the rise. The question in my mind is whether it is about communication or just a place to put one way messages without having to pay for media costs.
This survey shares some of the good and the bad about social media trends. When you finish reading it, check to see how your take compares to my comments back to the writer.
If you want to share your thoughts...
Are Prescription Benefit Managers Really There To... →
One of the most interesting and important trends in the world is the next stage of development for the baby boomer generation. Are the policies of prescription benefit managers about helping you as a consumer? Could they possibly be a strategy to help them help themselves at your expense? Could they be the "middleman" they keep telling you to avoid? Is it true that the mail order...
Entrepreneur Magazine To Take on Baby Boomers with... →
The wave of support for Baby Boomers is about to rise a bit higher. Entrepreneur Magazine is about to launch a new magazine to deal with the next phase of development for baby boomers. It is comforting to know that others see the demand similar to the way that I see it.
Shallie Bey
Smarter Small Business Blog
WatchElect-A-Guru
Baby Boomer Entrepreneurs: ChangeThis →
Do you ever find yourself in a mental rut? Have you wanted something stimulating to help you forge your entrepreneurial mindset? Try Change This.
A friend, Larry Frieders, owner of TheCompounder.com, posted a comment on Twitter about Seth Godin's new book, Linchpin. The book is about many things, including changing your mind about things that have held you hostage over much of your life. I...
What Happens When My Favorite Business Gurus Seem... →
The answer is to think and ask "why".
I am reading an advanced copy of Seth Godin's new book, Linchpin. I took a break for a few minutes and found this review of Michael Gerber's The E-Myth Revisited. It appeared that my two favorite business gurus were at odds. How could that be? Here is my comment, which may not get past moderation.
You have highlighted what I think is the...
New Small Business Events for 2010 | Small... →
Smallbiztrends.com offers a wonderful service, alerting you to upcoming learning opportunities. Don't miss out on that webinar that you need to attend. Check it out.
Shallie Bey
Smarter Small Business Blog
New Small Business Events for 2010 | Small... →
Smallbiztrends.com offers a wonderful service, alerting you to upcoming learning opportunities. Don't miss out on that webinar that you need to attend. Check it out.
Shallie Bey
Smarter Small Business Blog
What Are The Five Attributes of Enduring Family... →
Almost all businesses start off as family businesses. Only about 30% of those that survive through the normal business failure rate survive to the next generation. What makes these businesses survive? McKinsey Quarterly takes a look. The key point is that the principles may be necessary for the small business to grow to be a big business.
Shallie Bey
Smarter Small Business Blog
Join The Baby Boomer Entrepreneurs (Introduction) →
If you are a baby boomer, you are probably thinking about what you want to do about retirement. A large number of baby boomers are thinking of starting businesses, thus becoming baby boomer entrepreneurs. If you are considering that possibility, this is a free resource I have developed that will share with you lots of information to think through whether this is the right choice for you. It will...
Baby Boomer Shatter Your Glass Ceiling By Becoming... →
Baby boomers are becoming entrepreneurs to break through the glass ceiling. Though this article discusses the Internet business as the tool to break through the glass ceiling, any well designed business can do the trick. So, if you want some form of freedom that is beyond the glass ceiling, look into becoming a baby boomer entrepreneur.
Seth's Blog: Update on the early Linchpin citizen... →
Here are some early updates on Seth Godin's new book. The initial feedback is very positive. Of course it was written by Seth, so what else would we expect? My copy just arrived. I'll be digging into it over the weekend and will give you my report soon. Shallie Bey Smarter Small Business Blog Follow me on Twitter
Why Be an Entrepreneur? Understanding The... →
What is different about the way that entrepreneurs think? That difference is what we call the entrepreneurial mindset. The difference is something that breaks us out of the patterns to follow instructions and to get a job, things that are part of the traditional patterns of our training when we are you. This article shares some thoughts on what makes up the entrepreneurial mindset.
Shallie Bey...
New Entrepreneur? Just starting out? The Best... →
If you are a new entrepreneur, the most important advice you will get is to be careful of the advice you get. There are many people seeking to give you advice that is not sound or may be sound but does not align with your business vision. The personal values of the advisors strongly influence the actions they take or have taken in the past. Often, what they are trying to impose upon you is of no...
Baby Boomer Entrepreneurs - What Is Your... →
The key to your future as an entrepreneur is in recognizing and understanding problems. So often, would be entrepreneurs attempt to solve the wrong problems and experience business failure.This article will point you in the right direction in your hunt for problems to solve.
Shallie Bey Smarter Small Business Blog Follow me on Twitter
What Can A Football Coach Teach About...
The Entrepreneur School Blog
In the days of big schools and big sports programs, certainly the people who run such programs are entrepreneurs. What can we learn from them?
According to Jacob Dearolph, of The Entrepreneur School, we can learn a lot. And I agree with him. Jacob shares three things that he believes that Coach Paul Johnson has brought to Georgia Tech. He believes that applying these...
Year Of The Baby Boomer Brain
Advertising to Baby Boomers This most interesting blog post has discussions on books relating to the brains of baby boomers and how they function. Don’t expect dull dry science. You will be surprised. Some interesting aspects about how the brains of baby boomers improve with age are shared. What appears to be forgetful may be a sign of the brain functioning with more efficiency, not becoming...
