Baby Boomer Entrepreneurs, Is the Secret To Success Helping People Get The Joke?
As aspiring baby boomer entrepreneurs, we certainly want to know the secret of success. I have pondered this for much of my adult life.
What surprised me this morning was to see Seth Godin’s very short explanation of creating success. It amazed me that it might be that simple. I THINK I GOT THE JOKE.
Take a look at his post. See if it can help you be a better baby boomer business owner.
Shallie
Shallie Bey
Smarter Small Business Blog
http://businessrebirth.blogspot.com
Didn’t get the joke
The secret of good reviews and positive word of mouth is simple: if people get the joke, feel like insiders, finish the book, grow, learn, and are part of what you make, you win.
If they don’t, if your product or service makes them feel dumb or poor or excluded, they won’t talk about you the same way.
You don’t need everyone to talk about you. But obsessing about making a target group feel smart and successful is a great way to make those conversations happen.
The flip side: if someone outside of the target group doesn’t get the joke, don’t worry. That’s not why you made your art in the first place.
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